Privacy Policy

We here at Trust Funeral Plans have always, and will continue to, safeguard our clients’ sensitive information and personal data. This privacy policy sets out how your personal data will be collected, and in turn, processed in accordance with the terms of this policy.

In this policy if we refer to ‘Trust / us / our / we’ refers to Funeral Plans Limited, trading as Trust Funeral Plans registered in England & Wales (company number 12750852) and our registered office address is Trust Funeral Plans, 5300 Lakeside, Cheadle Royal Business Park, Cheadle, Cheshire, SK8 3GP.

If you have any questions about how we use your data or if you have agreed to receive further information from Trust Funeral Plans and their affiliates and wish to revoke your consent, please contact us by email at or in writing to Trust Funeral Plans, 5300 Lakeside, Cheadle Royal Business Park, Cheadle, Cheshire, SK8 3GP. You may also wish to telephone us on 0800 77 20 777.

Our Services and Your Data

Trust Funeral Plans offer a range of products and services in which the collection and processing of your data is necessary for us to provide those services, or is legally processed by us because it is in our legitimate business interests to do so, or is legally processed by us or our affiliates with your consent. Detailed below is more detailed information on how your data is to be collected by Trust Funeral Plans and processed as well as detailing who your information is shared with.

When you supply us with your data, we are acting as a “data controller” in relation to your data, which means we have a supervisory role in relation to how your personal data is collected, stored, used and shared, under United Kingdom General Data Protection Regulation and the Data Protection Act 2018 (together we refer to this as “data protection legislation”).

In this policy “personal data” means any information relating to an identified or identifiable person and “processing” means something that happens to personal data, for example collection, recording, organisation, structuring, storing, altering, deleting or otherwise using personal data.

Funeral Services and Funeral Planning

In order to complete the purchase of a funeral plan through us, we require certain personal data from you which includes your full name, postal address, email address, phone number, bank account details and payment card details, and your gender and relationship details where relevant (and if you choose to provide this information).  You may also choose to provide us with personal data in relation to your specific requests for your funeral services.

You may also be asked for personal data that is required by us in order to enable us to check and verify your identity (for example for anti-money laundering purposes or generally as a means of helping to prevent fraud). This may include passport details, driving licence details, your date of birth and such other information as appropriate. 

If you are nominated as a Next of Kin under a funeral plan we will need certain personal data to enable us to contact you in the event that the policyholder dies. We will collect your full name, phone number, email, and postal address (where necessary) as provided to us by the purchaser of the service(s).

Calls may also be recorded for training and monitoring purposes, to ensure that we are performing our role to the highest standards and, in some cases, to help detect, illustrate, and prevent fraudulent activity. We will not ordinarily process any “special category personal information”. We use this term to mean sensitive personal information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic and biometric data capable of identifying you, and data concerning health, sex life or sexual orientation. However, if you choose to provide us with any special category personal information because it is relevant to your funeral service, we will only ever process information of that nature with your consent and to the extent and for the purpose that you have consented when providing the information.

How Your Information Is Used (and for How Long)

When completing a purchase of one of our services, we will use the information provided to us to administer the service. This is vital in order for us to complete our contractual and/or legal obligations to you under the terms of the service purchased.

Your information will be retained for the duration of our relationship with you as a customer and will continue to hold this information on record as long as a contractual and/or legal obligation remains intact. These retention periods are assessed and evaluated on a regular basis to ensure we do not hold any personal information for any unnecessary amount of time.

Legitimate Business Interests

We may also, in addition to the above, process the information provided to us for the purposes of our own legitimate business interests as detailed below:

Legitimate business interest

Who your data is shared with for this purpose

To receive feedback on our services and improve customer service

Our chosen partners for survey monitoring and our trusted research partners

To create and develop new products and services

To provide postal and electronic communication which we believe may be of interest to you

To further understand the decision-making processes of our clients

Our trusted research partners

We will never use “special category personal information” for these purposes.

If you would prefer to opt-out of receiving any or all of the above, you may do so by emailing or in writing to the address above.

Our Website

Any information inputted onto our website or internet systems will be processed in accordance with the terms as set out in this document to provide the requested service and/or feedback to you as requested through our internet systems.

Data Profiling

Trust will use your information to create a data profile of your preferences and interests, so that we may provide relevant information on the services most suitable to you. We may, at times, also use this information to detect, illustrate and prevent fraudulent activity.

Who Your Information Is Shared With

Direct Marketing

If you have opted-in to be contacted by Trust and our partners named below in regard to additional services then the below will apply in conjunction to the terms set out in this document:

Trust and our partners named below would like to provide additional information to you about products and services which we believe, based on your data profile may be of interest to you. At times, this may involve email, mail and/or telephone communications. When you provide us with your information, you may choose not to opt-in to receive this information/communications, if this is the case, you will not receive these communications.

At any point, you may choose to opt-out of receiving additional information and can do so in writing to the address above or via email to:

Our partners (and a description of the services they provide) are as follows:

Name of Partner

General Description of Services they Provide

Trust Financial Services

Later life financial services and planning

Trust Forever Love

Personalised remembrance recordings and letters

Trust Forever Pets

Providing support to rehome beloved pets

Trust Retirement Villages

Community retirement housing

Service Providers

At times, it may be necessary for us to share your information with our carefully chosen service providers in order to set up/administer your policy.

When required, your information may be shared with our trusted funeral directors, funeral service providers and others within their business, payment processors, the trustees of the trust in which your monies are held, industry regulators, our bank, insurers and insurance brokers, and professional advisors and legal advisors.

We may, in addition to this, be contractually obliged as part of our services to you to share your personal data with a religious organisation, minister, clergyman or any other third-party service providers as specified by you in your wishes for the provision of the service(s) purchased.  Such third parties are chosen by you and their data security measures will not have been verified by us.  They will act as independent data controllers for this information, and you may wish to refer to your chosen third-party service providers’ terms of service and Privacy Policy for any queries relating to your information.

If you have been introduced to Trust by one of our agents or affiliates, at times we may relay your information back to the affiliate for their legitimate business purposes.

When sharing your personal data, with one of our providers or advisors we will ensure at all times that those with whom it is shared process it in an appropriate manner, and take all necessary measures in order to protect it. In doing so we impose contractual obligations on all providers of services, agents and affiliates to ensure that your personal data is kept secure. We will only ever allow others to handle your personal data if we are satisfied that their measures to protect your personal data are satisfactory.

Other than as set out in this document, we will not transfer, disclose, sell, distribute or lease your personal information to any third party without your permission, unless required to do so by law.


We take every measure to ensure that your data is secure. We have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we hold. This is to prevent unauthorised disclosure or access of data.

Transferring your data outside the UK

In order for us to provide you with the services for which we have been instructed, it may be necessary for us to share your personal data with those who are outside the UK where, for example, those persons have offices outside UK, are based outside the UK, where electronic services and resources are based outside the UK.  Where this is the case, special rules apply to the protection of your data.

We shall only do so where your personal data is processed in countries which have been assessed by the Secretary of State as providing an adequate level of protection for personal data.

Your Rights

Under data protection legislation you have rights in regard to your personal data.

At any point, you have the right to request access, rectification and/or erasure of your personal data, the right to restrict processing, object to processing as well as, in certain circumstances, the right to data portability.  You have a right not to be subject to a decision based solely on automated processing.

If you have provided consent for the processing of your data, you have the right to withdraw that consent at any time.

You have the right to lodge a complaint to the Information Commissioner’s Office if you believe that we have not complied with the requirements of the data protection legislation with regard to your personal data.

Full details of these rights can be found in the data protection legislation or by reference to guidance produced by the Information Commissioner’s Office.

In the event that you wish to exercise any of these rights, or wish to make a complaint we would ask that you contact us in the first instance so that we can help.  You may do so by in writing, by email or by telephone.